Product-led, sales-led, hybrid, oh my! A guide on product marketing in ever-evolving company models
A Talk by Jeff Hardison (Head of Product Marketing, Calendly)
About this Talk
For years, many product marketers interested in generating revenue focused first on helping sales teams sell. Now, product marketers also have to learn how to help the product itself do the selling! And what about those product marketers who have the interesting challenge of doing both? Jeff Hardison, Calendly's head of product marketing, will share tips on how to focus wisely in product-led growth companies, sales-led companies, and hybrid ones.